Summary: New page: Which arguments make a destination attractive for tourists? Is there a correspondence between what tourists expect from a destination, and how the Destination Management Organizations (DM...
Which arguments make a destination attractive for tourists? Is there a correspondence between what tourists expect from a destination, and how the Destination Management Organizations (DMO) promotes it?
Webatelier.net (www.webatelier.net), a research laboratory of the Faculty of Communication Sciences at the Universit� della Svizzera italiana (Lugano, Switzerland), conducted a research to define which are the reasons that push tourists to visit a potential destination in the online tourism domain. Moreover the research investigates if the promotion pull factors used by the Destination Management Organization (DMO) correspond to the visitors expectations.
The study, called ?Destination Marketing: why tourists like a destination? A research in eTourism and Argumentation?, analyzed the Republic of Malta as a case study destination.
The research aims at giving a practical contribution to the Destination Management Organizations in finding solutions for developing new marketing strategies and to improve and increase the interest of potential customers.
The study received a strong attention by the academic community, it will be presented at ENTER2011 (The 18th International Conference on Information Technology and Travel&Tourism ? http://www.enter2011.org) and that it will be published in the proceedings.
The study can be downloaded at the following link: http://www.webatelier.net/research/reports/white-paper-destination-marketing
Webatelier.net (www.webatelier.net), a research laboratory of the Faculty of Communication Sciences at the Universit� della Svizzera italiana (Lugano, Switzerland), conducted a research to define which are the reasons that push tourists to visit a potential destination in the online tourism domain. Moreover the research investigates if the promotion pull factors used by the Destination Management Organization (DMO) correspond to the visitors expectations.
The study, called ?Destination Marketing: why tourists like a destination? A research in eTourism and Argumentation?, analyzed the Republic of Malta as a case study destination.
The research aims at giving a practical contribution to the Destination Management Organizations in finding solutions for developing new marketing strategies and to improve and increase the interest of potential customers.
The study received a strong attention by the academic community, it will be presented at ENTER2011 (The 18th International Conference on Information Technology and Travel&Tourism ? http://www.enter2011.org) and that it will be published in the proceedings.
The study can be downloaded at the following link: http://www.webatelier.net/research/reports/white-paper-destination-marketing
Source: http://feeds.wired.com/~r/howtowiki/~3/vIbNquAgzRU/Destination_marketing
LAM RESEARCH LIBERTY GLOBAL LM ERICSSON LOGITECH INTERNATIONAL
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