GDC Online 2010: Limbic Software's route to App Store success

I'm here in Austin, Texas this week for the Game Developers' Conference, and Limbic Software's Arash Keshmirian kicked off the iPhone gaming track this morning with a panel about how the company found success with their TowerMadness tower defense game. Limbic's story is similar to a lot of others that we've heard before -- the app released to little fanfare, but a few solid tweaks, strategies, and even lucky breaks after release led to lots of sales and lots of development lessons.

"What really started the company," said Keshmirian, "was when we decided to make the game free." Like many other developers, he and his team found that having a huge audience is extremely important on the App Store. Releasing a free version created opportunities for in-app purchases and monetization through ads, and it even drove sales of the paid version of the app. Keshimirian shared a number of other interesting facts about what they'd found on the App Store during development as well.

TUAWGDC Online 2010: Limbic Software's route to App Store success originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 05 Oct 2010 19:00:00 EST. Please see our terms for use of feeds.

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